How the "Fractured Prune" got its name

Back in 1976 when Tom Parshall purchased Josh's 46th Street Market, he was thinking about a new name for his enterprise. Several friends gave him suggestions, but he felt they all lacked imagination & individuality. He had been reading through the abstract of the land he purchased, and an unusual name caught his eye. Back in the late 1800's a woman named Prunella Shriek had owned much of the land in that area. Tom didn't think too much about it until one day he was browsing through the Baltimore Library and came across a book titled "Ocean City Love". As he looked through it, he was thrilled to see Prunella Shriek's name with a paragraph devoted to her.

Even though she was in her seventies, she was the only woman who competed with men in traditionally men's sports such as ice skating races & skiing competitions. She was an excellent tennis player, and was county ping-pong champion circa 1895. Being older and somewhat brittle, she often returned from some of the more vigorous competitions in a wheel chair or on crutches. Thus the townspeople began lovingly to refer to her as "Fractured Prunella." When Tom read this, a voice in his head said, "Hello", he would name his enterprise after this wonderful & spunky old lady, and call it "The Fractured Prune® ".

Today, the current owners believe so much in the unique concept and product that they are offering franchise opportunities across the country.

Enjoy!